AI Insights · Timothy · July 2022
Top Educational Games on iOS in the Netherlands: Q2 2022 Performance
In Q2 2022, the top educational games on iOS in the Netherlands showed varied performance in terms of downloads, revenue, and active users. Sensor Tower's data provides a detailed look at these trends.
In the second quarter of 2022, the top educational games on iOS in the Netherlands displayed diverse performance metrics. Here’s a closer look at the trends for each of these leading apps.
Lingokids - Play and Learn saw a steady increase in revenue, peaking at around $1.4K in early April and maintaining an average of approximately $1.2K per week throughout the quarter. Downloads ranged from 300 to 500 per week, with a notable peak of 522 in the week of June 20. Weekly active users showed a consistent upward trend, rising from 1.2K at the start of the quarter to nearly 1.9K by the end of June.
Squla - Fun learning experienced fluctuations in revenue, starting at $854 in late March and seeing a low of $301 in mid-April, before rebounding to $905 by the end of June. Weekly downloads varied between 525 and 988, with a peak of 909 in both late March and the final week of June. Active users fluctuated, starting at 4.5K and ending the quarter at 3.9K, with some declines and recoveries along the way.
TinyTap: Kids' Learning Games had a mixed quarter in terms of revenue, peaking at $815 in mid-June and averaging around $500 per week. Downloads saw an upward trend towards the end of the quarter, rising from 69 in late March to 376 by the end of June. Active users followed a similar pattern, increasing from 116 to 334 over the same period.
LetterSchool - Learn to Write! showed consistent revenue, with weekly figures fluctuating between $331 and $640. Downloads remained stable, averaging around 200 per week, with a slight peak of 266 in the week of June 20. Active users remained fairly consistent, starting at 1.7K and ending the quarter at a similar level.
Intellecto Kids Learning Games had a challenging quarter with sporadic downloads and relatively low weekly active users, starting at 186 and decreasing to 88 by the end of June. Revenue showed some variability, peaking at $473 in early April but generally staying below $400 for most of the quarter.
These insights highlight the dynamic performance of educational games on iOS in the Netherlands during Q2 2022. For more detailed insights and analysis, visit Sensor Tower.
